By giving us superficial attributes to request in a mate, the sites tend to exaggerate our superficial tendencies.In his most recent Big Think interview, Ariely talks at length about the issues around dating and mating, also telling us about a recent study he did that determined that people find others attractive in part based on how they perceive of their own attractiveness.He says that even though both are irrational, our society depends on them to keep an equilibrium.In fact, if everyone acted rationally all the time, our society would likely be a lot less pleasant to live in, he says.
And the same thing happened with origami or with everything we make, not only do we overvalue it, we think that everybody will share our perspective."Trust and revenge also figure significantly into Ariely's research.
"If you're [an unattractive] woman, you start valuing short men who are bald with bad teeth," says Ariely.
"I mean, you just say, 'These are really wonderful features: I like hairy chests, I like bald head.' You basically change what you like and that actually helps you adjust."Ariely also talked about the "Ikea effect," whereby we tend to overvalue the things we ourselves make—and we tend to think others will value them highly as well. "I have two wonderful kids, I love them dearly, I think they’re amazing.
By Olivia Zhu With Valentine’s Day approaching—ripe with the promise of love for some and fraught with the bitter reminder of love unfulfilled for others—Duke professor Dan Ariely shared what he’s learned about the “love market” by analyzing romance from a behavioral economic perspective.
Starting with the premise of assortative mating—the principle that “hot” people date “hot” people, and “not hot” people date others who are “not hot”—Ariely asked how the “not hot” psychologically cope with their “unattractive” partners.